Oh no! Facebook Ads Rejected again?
Reasons Your Facebook Ads Could Get Rejected
There is nothing worse than started a new Facebook Ad campaign only to found out your rejected. It can be upsetting to those who are trying to run an honest campaign or maybe are just not aware of the common rules when it comes to Facebook ads. Facebook typically doesn’t give you a clear answer of why you ad was rejected, throwing it your court to find the reason. You will then need to troubleshoot what went wrong make the necessary chanecs.. Another bummer is that it may take an extra 24 hours on top of the 24 hours you already waited until the ad got rejected.
Facebook states that “Typically most ads are reviewed within 24 hours, although in some cases it may take longer.”
The truth is we really don’t know what goes o behind the scenes but what we do know is there are actually humans in a Facebook ads department and with a combination of technological automation and human eye ads are reviewed every day. For example those ads that use certain keywords may make your ad go under a specific review process before they can be approved.
Here are a few key points to remember when posting Facebook Ads:
Images With Text
The case used to be that any images that contained more than 20% text would get rejected. This is no longer the case
These types of ads will actually cost you more. This means that your dollar will be stretched further causing you to reach less people.
Try to keep your images to just a title and small tagline.
A great tool is the Facebook Image Text Check Tool which allows you to upload a photo and determine if the image as too much text.
Ads will either be labelled: High, medium, low or Ok and you will want your ads to all fall int the “ok” category to avoid having your dollars stretched when it comes to accounts reached.
Before and After Photos
You cannot run an ad that has an image of a “before and after.” These types of images come up often on in industries such as weight loss industry, home renovation industry and in the hair and makeup industry.
False Promises In Your Facebook Ads
Whether it is related to weight loss or making money you cannot make false promises or unrealistic claims.
For example, instead of stating – “With this product you will loose 10 pounds in 10 days.” say “Learn about the journey that helped me loose 10 pounds in 10 days or instead of saying, “Make your first $1000 in 3 days.” you could say “Learn the specific steps that will help you gain more clients in your first month.”
It is not realistic to make a claim that all who use this product will have these results. These examples remove the specific time frame that you are promising and just claim that you can help them achieve more.
When referring to prohibited content ensure that you do not have any of the following:
-Content that includes drugs, alcohol or gambling in a negative way (Also important to keep in mind if you are selling in this industry and have crafted an ad that is within policies that you target the right age groups. For example although the drinking age in Canada is 18-19 in the United States it is 21+ and showing up in the newsfeed of those under the legal drinking age will also get your ad rejected.)
-Nudity or sexually explicit content, even if it is medically related, showing too much skin on Facebook is a big no no.
-Any images that contain violence or weapons.
-Any other images that are considered “disturbing” or gruesome.
-Multi level marketing, pyramid schemes or payday loan/cash advance services
When writing your ads you basically want to think of the main goal of Facebook, which is user experience. How is this contributing to the user and making their experience on Facebook better? This type of prohibited content is something the typical user would not want to see and will get your ads kicked to the curb.
If you plan to mention Facebook in your ads you will want to follow their guidelines. They have policies that you must adhere to should you mention Facebook or Instagram in your advertisements. Here is a recap of their policy
- Display the word “Facebook” in the same font size and style as the text surrounding it
- Capitalize the word “Facebook”, except when it’s part of a web address
- Pluralize the Facebook trademark, use it as a verb or abbreviate it
- Use the Facebook logo in place of the word “Facebook”
If the display URL doesn’t match the destination domain then your ad may be rejected. Again, this is to protect the user experience. If the ad that is displayed in your ad shows one thing and they end up on a completely different page then this is not entirely fair to the person viewing it and they may feel deceived.
Either leave the link in your ad blank or ensure that it matches your main URL like in the image above.
Addressing individuals Personally
Through Facebooks Discrimination policy it states that you cannot refer to someone directly when it refers to their:
- sexual orientation
- criminal record/prosecution
- financial situation/poor credit
Therefore instead of stating “Tired of living like so many others overrun by debt” say “Learn how you can take control of your finances.”
You may be targeting a specific group with this ad but you are not referring to them directly as Facebook states not to use the word “other” which makes complete sense when it comes to this policy.
Can’t Find Anything Wrong With Your Ad?
If you have gone through the list of Facebook ad policies and still cannot find anything that could have caused the rejection you can actually appeal your ad. When you get your notice of rejection you will see that there is a link to appeal your ad in the manager. In many cases you may get a message saying that there was a mistake on their end and that the ad is now up ad running.
If it still doesn’t come back with a pass it would be best to ditch the ad and start new. Too many rejections at once can actually cause your account to get banned. Something you want to avoid at all costs!
If you are planning on running a lot of ads continuously I recommend you skim through Facebook’s policies so that you can understand this process a more in depth and what is and is not allowed on their platform. The also tend to change their policies multiple times a year so keeping in the know is really the best. Another tool you can use is Google Alerts which notifies you with articles on your choice of keywords such as “Facebook Ad Changes” or “Facebook Advertising Policies.”
On top of ad creation I also recommend ensuring that all your posts on your timeline follow the same guidelines to keep your page within Facebooks standards. If you have any other questions drop a comment below, I would love to hear from you!