Yes, it’s true the Facebook game has been getting harder! A few years ago it was much easier to get results to your Facebook Page. In fact, all profiles and sites were created equal showing you the content that was published most recently at the top of the page. This game has changed and the algorithm is the deciding factor of who gets their content shown more. However, how can we blame them? There is more content than prime space making news feed real estate more competitive than ever. Facebook continues to make the platform more friendly and personalized for the user, showing content that peaks their specific interests. So how do you increase traffic to your Facebook Business Page?
Do you need to invest in Facebook ads or continue to rely on organic traffic? Facebook ads are great for a quick return but not everyone has the budget and the process in place for Facebook Ads. When you start to run ads to cold traffic it can eat up a budget quickly. If you can bring in more traffic from organic sources you can further down the line invest in paid traffic. Let’s take a look at a few methods of gaining organic Facebook Traffic.
Post At The Right Time
There is a reason why the rush hour radio ad time slots cost more. Well luckily with social media we don’t pay more to post at a prime time. If you post during prime time. There are some rules of thumb such as 7-9 pm and 12 pm-1 pm that typically shows spikes however the best way to determine your audience’s prime time is to look at your own data. In your “Facebook Insights” tab under “Posts,” there is a section that shows the engagement for each day of the week as well as the reach for each hour of the day. This will help you to determine when to schedule your posts.
Avoid Engagement Baiting
When we talk about engagement baiting we mean posting as then asking your audience to like, comment, share. Facebook did make a decision to decrease rankings with these types of posts. With enough craft though you can reword your posts to inspire others to comment without using keywords that Facebook may bump your post down.
For example instead of saying:
“Here is Andrea enjoying her favorite flavor, the mint chocolate chip. like and comment with your favorite flavor.”
Use this version instead:
“We have a variety of amazing flavors. Andrea one of our power scoopers can’t stay away from the mint chocolate chip. Which flavor makes your taste buds dance?
Never Use Clickbait Material
Clickbait content tends to withhold information or create misleading titles pertaining to the actual content on the other side. Always make sure that your title, subtitle, and article all have common titles and end goals of what the user will be sent to. Creating a link that misleads your audience will likely deter them from visiting your page again.
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Use Link Posts
A link post uses the photo in the link instead of uploading a photo or video and adding a link. Link posts will show a preview of the page that they will click on with image, heading, and subtitle. This is much more comforting to click on than a foreign link, especially if you have used a URL shortener.
Reach out to those in the article
If you are mentioning other businesses in your article you can tag them through the Facebook Post. If you currently have a lack of sharing it could just be that others are unaware that your content is there. Once they see it, especially when shining light on their business in a positive way it can be reshared easily. The number of shares from other accounts can lead to an explosion of organic growth.
Upload Videos Direct To Facebook
According to a Quintly Study videos that are directly uploaded to Facebook show an average 168% higher than for YouTube or Vimeo video links. This could partly be due to the fact that Facebook Native Video Uploads play directly in the feed and do not require another link click and upload outside of Facebook making them much simpler to view.
Reach out for Contributors
More often is not always better when it comes to posting on Facebook. If you are struggling to get content out on daily, it may be more efficient to go for fewer posts that provide more value instead of throwing content out for the sake of it. Consider going with quality over quantity. A helpful article or post a couple of times a week will have readers diving into your posts and engaging with them much more if they are helpful.
Run a Giveaway
Running a giveaway can help increase your organic Facebook reach. It can result in more likes, shares, and of course, follows of your page. While asking others to share your post in order to be entered is against Facebook rules, you can always ask them to, for example, says “consider sharing this contest for your friends and family to enter now. ” There is the cost of the prize that will be offered, however, if you have a juicy prize and a sense of urgency to enter the campaign it will be sure to bring in a crowd of contestants which results in more attention to your page. Do remember to state the rules clearly and follow all guidelines from Facebook when running your contest.
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