Facebook Cover Videos – What You Need To Know

Facebook Cover Videos – What You Need To Know

Ever since the Facebook cover video rolled out this past year it has given users a chance to really captivate their audience.  This free landscape that was normally only available for photos is a great piece of real estate to post your videos.   The platform gives you between 20 and 90 seconds to capture your audience and showcase your best assets.

The Facebook cover photo is 820 pixels wide by 312 pixels tall. Note that if the dimensions are somewhat larger you can reposition it to display within the parameters. however if it is more than 90 seconds you will not be able to upload the video.

Uploading your Facebook cover video

Basically if you have uploaded  a new cover video before you will be able to easily upload a video. Hover over the “change cover” button on your cover photo and instead of choosing photo choose the “upload video” option.

Facebook recommends a MP4 or MOV format however you can get a complete list of file formats here. 

Facebook cover video upload

Since the new feature was laid out and a handful of accounts have some really great videos to capture their readers.

Here are some brands that have made stellar Facebook Live Cover Videos:

Starbucks – @starbucks 

starbucks Facebook cover video

Just like Starbucks has seasonal drinks, they keep up with the content on social as well.  Their latest video as shown in the photo above is set on a loop to continually play this short clip.

Shakr – @shakr 

Shakr Facebook cover video

 

 

 

Shakr’s cover video rolls through their website, which gives insight into their product. This is a great way to showcase what you have to offer your audience.

Vimeo – @vimeo 

Vimeo facebook cover video

Vimeo uses a simple, clean design which animates stand still images.

Add SEO Elements To Your Video

You can also optimize your video even further for SEO elements. Under your “Videos” tab you will see your cover photo video.  Click on “edit video” and once this open you can add a custom title and tags. This is definitely important to keep your video in the ranks for popular searches.

facebook cover video seo settings

Why You Need a Social Media Audit For Your Clients

Why You Need a Social Media Audit For Your Clients

When we think of audit we think our wonderful taxes, but of course were not in that biz, this is much more fun! One of the most important things that you can do is create an audit for all your new social media clients.

What is a social media audit?

A social media audit gives you the current status of all your social accounts and the data that come with it. As for the same with any area of your business it is important to know if your time and investments are paying off and getting you results.

Why do you need to perform a social media audit?

Lets say that your clients social accounts had only 100 twitter followers, no Facebook page and maybe a decent following on Instagram of 1000 people. Knowing where you started with them and where you end up six months down the road, not only let you show the client the excellent accomplishments you have achieved them, it is also a great learning tool for your business.

Here is What Your Social Media Audit Should Include:

  1. All their current social media accounts with URLs, including total followers, following, current reach and engagement levels and amount of times posting per day to each platform.
  2. How relevant are they on search engines. When you search for a social account on Google does it show up and what is the latest content associated with that link?
  3. Who is currently accessing the accounts, posting and engaging.
  4. What are the current tools that the business is using for social media, if any. For example they may be using Hootsuite to schedule posts or Feedly for content creation.
  5. What are the current streams of communication for customer service on their social media channels? Do they have multiple people answering questions or is one single person in charge of customer service? Is anyone answering requests at all or how long is the anticipated wait time?

 

Congrats you made it through one of the first steps with you client! Taking the time to complete a thorough audit worth the investment and shows accountability on your part as well. Once your social media audit is complete, you can start your social media content plan and establish procedures going forward.