How To NOT Get Your Facebook Ads Rejected

How To NOT Get Your Facebook Ads Rejected

Oh no! Facebook Ads Rejected again?

Reasons Your Facebook Ads Could Get Rejected

There is nothing worse than started a new Facebook Ad campaign only to found out your rejected.  It can be upsetting to those who are trying to run an honest campaign or maybe are just not aware of the common rules when it comes to Facebook ads. Facebook typically doesn’t give you a clear answer of why you ad was rejected, throwing it your court to find the reason. You will then need to troubleshoot what went wrong make the necessary chanecs..  Another bummer is that it may take an extra 24 hours on top of the 24 hours you already waited until the ad got rejected.

Facebook states that “Typically most ads are reviewed within 24 hours, although in some cases it may take longer.”

The truth is we really don’t know what goes o behind the scenes but what we do know is there are actually humans in a Facebook ads department and with a combination of technological automation and human eye ads are reviewed every day. For example those ads that use certain keywords may make your ad go under a specific review process before they can be approved.

Here are a few key points to remember when posting Facebook Ads:

Images With Text

The case used to be that any images that contained more than 20% text would get rejected. This is no longer the case

BUT….

These types of ads will actually cost you more.  This means that your dollar will be stretched further causing you to reach less people.

Try to keep your images  to just a title and small tagline.

A great tool is the Facebook Image Text Check Tool which allows you to upload a photo and determine if the image as too much text.

facebook images ad approval      facebook images ad approval

Ads will either be labelled: High, medium, low or Ok and you will want your ads to all fall int the “ok” category to avoid having your dollars stretched when it comes to accounts reached.

Before and After Photos

You cannot run an ad that has an image of a “before and after.”  These types of images come up often on in industries such as weight loss industry, home renovation industry and in the hair and makeup industry.

False Promises In Your Facebook Ads

Whether it is related to weight loss or making money you cannot make false promises or unrealistic claims.

For example, instead of stating – “With this product you will loose 10 pounds in 10 days.” say “Learn about the journey that helped me loose 10 pounds in 10 days or instead of saying, “Make your first $1000 in 3 days.” you could say “Learn the specific steps that will help you gain more clients in your first month.”

It is not realistic to make a claim that all who use this product will have these results. These examples remove the specific time frame that you are promising and just claim that you can help them achieve more.

Prohibited Content

When referring to prohibited content ensure that you do not have any of the following:

-Content that includes drugs, alcohol or gambling in a negative way (Also important to keep in mind if you are selling in this industry and have crafted an ad that is within policies that you target the right age groups. For example although the drinking age in Canada is 18-19 in the United States it is 21+ and showing up in the newsfeed of those under the legal drinking age will also get your ad rejected.)

-Nudity or sexually explicit content, even if it is medically related, showing too much skin on Facebook is a big no no.

-Any images that contain violence or weapons.

-Any other images that are considered “disturbing” or gruesome.

-Multi level marketing, pyramid schemes or payday loan/cash advance services

When writing your ads you basically want to think of the main goal of Facebook, which is user experience.  How is this contributing to the user and making their experience on Facebook better?  This type of prohibited content is something the typical user would not want to see and will get your ads kicked to the curb.

Facebook Mentions

If you plan to mention Facebook in your ads you will want to follow their guidelines.  They have policies that you must adhere to should you mention Facebook or Instagram in your advertisements. Here is a recap of their policy

You should:

  • Display the word “Facebook” in the same font size and style as the text surrounding it
  • Capitalize the word “Facebook”, except when it’s part of a web address
You should not
  • Pluralize the Facebook trademark, use it as a verb or abbreviate it
  • Use the Facebook logo in place of the word “Facebook”

 Display URL

If the display URL doesn’t match the destination domain then your ad may be rejected. Again, this is to protect the user experience.  If the ad that is displayed in your ad shows one thing and they end up on a completely different page then this is not entirely fair to the person viewing it and they may feel deceived.

Facebook ad rejection - ensure your destination links match

Either leave the link in your ad blank or ensure that it matches your main URL like in the image above.

Addressing individuals Personally

Through Facebooks Discrimination  policy it states that you cannot refer to someone directly when it refers to their:

  • religion
  • race
  • sexual orientation
  • age
  • criminal record/prosecution
  • financial situation/poor credit
  • disability

Therefore instead of stating “Tired of living like so many others overrun by debt” say “Learn how you can take control of your finances.”

You may be targeting a specific group with this ad but you are not referring to them directly as Facebook states not to use the word “other” which makes complete sense when it comes to this policy.

Can’t Find Anything Wrong With Your Ad?

If you have gone through the list of Facebook ad policies and still cannot find anything that could have caused the rejection you can actually appeal your ad.  When you get your notice of rejection you will see that there is a link to appeal your ad in the manager. In many cases you may get a message saying that there was a mistake on their end and that the ad is now up ad running.

If it still doesn’t come back with a pass it would be best to ditch the ad and start new. Too many rejections at once can actually cause your account to get banned. Something you want to avoid at all costs!

If you are planning on running a lot of ads continuously I recommend you skim through Facebook’s policies so that you can understand this process a more in depth and what is and is not allowed on their platform.  The also tend to change their policies multiple times a year so keeping in the know is really the best.  Another tool you can use is Google Alerts which notifies you with articles on your choice of keywords such as “Facebook Ad Changes” or “Facebook Advertising Policies.”

On top of ad creation I also recommend ensuring that all your posts on your timeline follow the same guidelines to keep your page within Facebooks standards.  If you have any other questions drop a comment below, I would love to hear from you!

Read More – Everything You Need To Know About Facebook Cover Videos  

Growing Accounts With Instagram Pods

Growing Accounts With Instagram Pods

Have you ever looked at those accounts and think how in the f@$* did you get 20K followers so fast? Or maybe you spent a ton of time looking for and crafting the perfect post, only to gain a few likes….Hmm what can you do now?

Your hard work should not go unnoticed.

There is a technique that many users use to gain engagement and followers and help their posts go viral. It is Instagram Pods my friend…

This is a widely used process that works great if done effectively and with the right “Pod.”

In June of 2016 you may remember Instagram laid out their new algorithm which actually displays more popular posts above others much like Facebook. Previously Instagram displayed their posts in a chronological order.  This is why engagement is now more important than ever when it comes to Instagram.  In March 2017 they posted the following: “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.”

There is no telling exactly when Instagram Pods came into play, but it is most likely a result of the new non-chronological algorithm. You may have heard the saying “Beat the algorithm and join an Insta Pod!”

In order to get on that popular Explore page your posts need to have organic engagement. The posts that are shown on each users Explore Page are unique to the content that Instagram feels this person would most likely want to see based on past engagement and accounts they are currently following.

instagram pods social media management

What are Instagram Pods?

It is essentially a team of people working together to grow their Instagram accounts organically.  When referring to organically we mean that they are growing their account with real people, real likes and real followers. This team may consist of around 10 or more people who are in the same niche and can relate to each others content. They follow, comment and like each others posts to give everyone in the group more engagement on their account. Communication between members is typically run through private message and when someone has a new post they will send it in a private message to all pod members.

In a collaborative effort everyone works together to like and comment on all new posts and maybe even repost content. If everyone engages it is a great opportunity for even more engagement because their is a “follower effect” on social media which results in more comments once there are already a thread of conversations around a post. Typically when you are part of an Instagram pod there are specific rules to follow such as

  • Follow everyone else within the Insta pod.  This is kind of a given that you would follow all members of your pod so that you can stay fresh with their content.
  • Meet daily/weekly requirements – Each group may have a weekly requirement that means everyone in the group much comment on at least 10 or 20 other posts to . This is only fair as its give and take and everyone should be pulling their weight.  However before making the commitment to join if it is a group that requires more engagement than you were hoping for consider it hard before joining, or you might get turfed once you cannot keep up with the engagement requirements.
  • Words per comment – one or two worded comments such as “awesome” typically do not do much for a post to keep the conversation going. This is why open ended comments that either leave a question or provide a helpful tip are more likely to get people talking and are the reason that these tight knit groups have the success that they do.

Do Instagram Pods Provide Results?

It is important to note that in addition to your Insta Pod you need to be generating new and fresh content regularly to keep your followers engaged. If you don’t have new content then you can’t get new engagement and you can’t gain new followers. Posting at least daily but no more than 3 times a day is ideal.

How Can You Join An Instagram Pod?

There are basically three ways to be part of an Instapod – 1. Get invited 2. Ask to join 3. Create your own.

The most common place to collaborate with other Instagrammers is in Facebook group specially for InstaPods.

Here Is a Free List of Instagram Pods

You may also notice certain accounts liking each others posts a lot.  If you are looking to join you can get started by sending out some friendly DMs or emails to similar sized accounts in your niche.

Start by searching for relevant hashtags to your target market. Introduce yourself and ask if they want to collaborate. Team up to support one another and help each other grow. Exchange strategies or do a share for share are just a few options of what you can do.

How To Know If An Instagram Pod Is Right For You?

Just like any online group it is important that you are with a group that is the right fit. Just because you have been approved to join something doesn’t mean it is necessarily right for you.  When joining an Instagram pod it is important that you choose a group that is bringing in quality traffic for you that ultimately converts to sales and long term followers.  An audience of 40K is great for your ego but if they aren’t going to buy from you then its all for show..

Before joining forces with other Instagrammers ask the following questions:

  • Are they posting consistently?
  • Are they attracting a like minded audience? Would their audience also want to buy from you?
  • Do you know anything about the industry they are posting in and is it relatable to you? You will likely need to engage  with their brands and provide value so you have to know how to engage with their brand.

Working with companies that “mesh”

If you are a local business or managing an account for them, then you obviously want to work with other local businesses. For example a Realtor may join forces with an interior designer, a local plumbing company and a mortgage broker. These are all businesses who are attracting homeowners or potential homeowners in the location that you are targeting.   An e-commerce business who specializing in selling custom T-shirt graphics may join forces with a web design company and a social media marketing company to

How to set up an Instagram Pod

Setting up your own pod is a great way to be in control of your “Instagram community.”  Why not jump the gun and invite those that you feel would be a great fit?instagram pods growing your account

Having said that, you will need to choose your group members wisely and realistically. Since we already touched on choosing the right audience for your Instagram pod, it is also important to choose a realistic audience If you are under 1000 followers and you are only messaging accounts with 50K+ followers you might be a little out of your league. Why not try to hit some other accounts in the same boats as you. Those that you feel would mesh with you, are active online and are still growing their accounts.

Here are the steps you will want to take when setting up your own Instagram Pod:

1.Choose 5-8 like-minded Instagrammers

Choose Instagrammers who:

  • Post consistently
  • Post creatively
  • Post about the same topics as you
  • Share a similar follow count as you

Pro Tip: Check out the Facebook group “The Gram Gang.” Once you’re accepted, you can find many Instagrammers looking to join a Pod.

2. Message each member privately

Send a direct message to each possible Instagram Pod member.

You may want to use this template

Hey [NAME],

I’m looking for a a group of like minded entrepreneurs to help and support one another on Instagram. As you may know Instagram algorithm currently ranks those posts with higher engagement above others. A great way to beat this algorithm is to join an Instagram Pod that allows us to help each other by commenting and liking each others posts.  

I believe that your business and the content that you produce would be a great fit for my Instagram Pod. Would you be interested in joining our group of creative entrepreneurs? Please let me know! 

I look forward to hearing from you!  

3. Create a Name and Place To Collaborate. 

Create a name for your group and place to message each other when new posts are available.

4. Inform Everyone Of the Rules Of The Group

Once your rules are established you should let the entire group know by sending them a message:

Hey everyone,

Welcome [TITLE] Instagram Pod! 

Thank you for joining this Pod ad I look forward to growing everyones accounts and building each others businesses up here on Instagram. 

Here are the guidelines of this group:  

  1. Once You have posted a new post please notify the group and everyone in the group will engage. 
  2. Everyone must like and comment on each member’s post after they have notified the group.  Please try to engage within 24 hours at the most. 
  3. Comments must be more ______ words long to boost engagement.
  4. Comments should be genuine and unique to every post. No online liners please such as, “Wow very cool!

Please let me know if you have any questions.  I look forward to seeing everyones content and working with you all! 

5. Follow Up With Your Pod Members 

Instagram really frowns upon InstaPods or anyone trying to beat their system that is not genuine so therefore it is not best to collaborate within Instagram. I would use a Facebook Group or a private email chain that you can exchange information, questions and rules etc. Keeping track of the accounts when they first started and everyones numbers months after the group has started is also a great way to showcase your wins!.

You now have a new group in process and you are on your way to getting great results.

What To Watch For When It Comes To Instagram Pods

Comments

-Sometimes after a while commenters start to get lazy and leave shorter comments or disingenuous ones

-If you can try to work with a few Instagram Pods then you won’t have the same 10 commenters on all your posts. Your followers will eventually begin to see what is happening.

-When there are excessive comments but only 50 likes it will look skewed.

So there you have it….

You don’t need to spend a ton of time on Instagram to get great results. When it comes to Instagram, more time on the platform does not necessarily mean greater results…it boils down to great strategies, because you are busy.

All in all collaborating online with likeminded entrepreneurs and building each other up is really what it is all about and we are so lucky that we have the entire world to communicate with on Instagram. By increasing exposure of your account and getting yourself out there you can eventually create engagement without using Instagram pods.